About us


MAXIMILIAN - Passion For Fashion

MAXIMILIAN is one of the leading companies in multilabel fashion and lifestyle in Northern Italy. Ever since the message was clear: Politeness, passion and professionality are core values of competent consultation. Therefore, in 1989 Hannes and Martina Profanter opened the first MAXIMILIAN store in Bressanone and their successful story began.

With today 11 stores in Bolzano, Bressanone, Brunico, Merano and Vipiteno, MAXIMILIAN has become a solid part of premium fashion resellers in South Tyrol and Northern Italy. Whether it is women’s or men’s fashion, current fashion trends, casual outfits, fashionable sportswear or classical evening robes: MAXIMILIAN offers the matching look for every type of style and every occasion.

Hand selected products

When selecting products, labels and manufacturers, the focus lies on quality and uniqueness “Made in Italy”. The single products are selected by hand by a specialized team of buyers – consisting of the CEOs Martina and Hannes Profanter, their son Daniel Profanter, together with two long-term employees. Therefore, MAXIMILIAN customers are always offered the latest choice of women and men’s designer fashion since now 30 years. Enriched with a large selection of accessories, such as shoes, bags, belts, sunglasses and much more, MAXIMILIAN gives their customers a complete fashionable outfit for every occasion.

Individual style coaching

Besides the vast product and style range MAXIMILIAN gives reliable and individual style coaching and consultation. In the stores and online you can always find fashionable looks and classical outfits for easy fashion shopping. MAXIMILIAN customers are pampered at 360°, which makes shopping online and in our stores a true highlight.

With competence, quality and passion since 1989 we from MAXIMILIAN excite a large number of customers, continuously following our motto “Passion for fashion”.