The American family business Blauer USA has already existed since 1935. At the beginning, only functional work apparel for the U.S. police, U.S. Navy and security personnel of the White House were produced. Still today, the places of productions include Alabama, Arkansas, Mississippi and Missouri. Today, Blauer also offers a man fashion collection which is presented in boutiques worldwide. The traditional American service apparel, combined with new trends and influences of the fashion world, make Blauer a unique brand.