Jeanne Lanvin label is known to be the oldest still operating French fashion house. It all started in 1889 with a boutique in the centre of Paris, in rue du Faubourg Saint-Honoré, famous worldwide as being one of the most fashionable and luxurious streets. While throughout the centuries, the company’s hallmark was ultrafeminine and exquisite clothing, the men’s line debuted only in 2006 with the entrance of Lucas Ossendrijver as its creative head. Jeanne Lanvin brand has strengthened since then and proposes soft tailoring characterized by lightness and unpretentiousness. In 2013, Lanvin Paris collaborated with London-based football club Arsenal FC as their official tailor.