DATE is synonymous with cool sneakers for women. The name of the label is the acronym of the four founders’ names. When they met in London in 2005, the idea was born to create a new line of sneakers for women and men. Every evening, they sat together in a garage, working over their first collection of handmade men’s and women’s shoes. Thanks to their exclusive and artisanal character, the sneakers were sold in only a few days and became an absolute fashion success.