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MAXIMILIAN – Passion For Fashion 

Nestled among the majestic peaks of the Alps, MAXIMILIAN is one of Northern Italy's most successful fashion retailers. Carefully selected collections that combine Italian sophistication with Nordic design and exquisite quality offer fashion-forward designer apparel for men and women. Our 11 stores throughout Bolzano, Bressanone, Brunico, Merano and Vipiteno offer an unique selection of national and international luxury brands and designer labels such as Golden Goose, Peuterey, Philippe Model and Premiata. From casual to business chic, loungewear to high fashion, we have the right style for every type and occasion.

Immerse yourself in Save The Duck, Alpha Tauri and Dsquared2, a world of innovative collections for the bold and edgy fashion enthusiast. Baum and Pferdgarten, Staud and Stand Studio will take you on a journey through the Nordic design aesthetic, which is a refreshing mix of dynamism, creativity, and contemporary spirit. Additionally, our customers appreciate the superior craftsmanship and dedication to detail offered by Grifoni, Transit and Giampaolo Viozzi. As well as a wide range of different brands, we also offer our customers expert style and type advice - available through all our online and offline channels.