Crush

CRUSH is a contemporary luxury knitwear brand founded by designer Vivian Chang. Based between Paris, Shanghai, Hong Kong, and Gothenburg, CRUSH offers refined pieces crafted from lightweight cashmere, silk, linen, and other natural fibers using advanced knitting techniques. The collections blend comfort, modern design, and soft color palettes to express a relaxed yet elevated everyday elegance. Sustainability is a core value, with increasing use of certified and recycled materials across all collections. Explore our curated selection of CRUSH and experience a new way to wear cashmere.