MAXIMILIAN Basic in Merano is all about effortless fashion, contemporary essentials and looks that naturally fit into everyday life. Since 1989, MAXIMILIAN has combined a carefully selected fashion offering with personal service and a keen sense of current trends.

The collection ranges from relaxed casual pieces and versatile basics to distinctive styles that add a personal touch to any outfit. Quality materials, modern cuts and carefully selected brands create the perfect balance of comfort, quality and contemporary style.

Set against Merano’s unique atmosphere, MAXIMILIAN Basic invites you to discover fashion at your own pace and find new everyday favourites. Personal service and a relaxed setting make the boutique a destination for those who enjoy expressing their style in a versatile and authentic way.