GUIDE | Denim rules

First step

Wash properly first

Jeans and other denim pieces should be washed at a maximum of 30°C and a maximum of 1000 rpms. This avoids unnecessary friction of the fibers and protects the fabric. Extra tip: Darker washes tend to lose color, so wash dark items alone at least the first time.
Second step

Inside out

When choosing the right detergent, you should choose a suitable color liquid detergent. In addition, jeans should be turned inside out before washing, and the buttons and zippers should be closed so that the fasteners remain closed for a long time.
Third step

Cool down!

Denim items should best be hung in the shade to dry. With its UV radiation, the sun bleaches every color pigment from your favorite jeans over time, and the dryer or iron destroys its elastane fibers. It is best to hang jeans upside down from the legs and allow them to air dry, then slip them on right away so to make any wrinkles that may have formed disappear shortly thereafter.
Fourth step

Well-stowed

Denim must breathe! Please do not squeeze your jeans between other items in the closet. The best method is to hang it or fold it loosely and put it in a drawer.